2025 80 Most Influential People in the NIL Space
By: Silver Waves Media
After months of research, our committee has put together a list of some of the most impactful figures in the NIL space. These people represent a diverse array of executives, athletes, and thought leaders who have shaped the landscape of collegiate sports and athlete endorsement. These individuals have leveraged their platforms to navigate the complexities of NIL rights, challenging traditional norms and paving the way for student-athletes to monetize their personal brands. We present the 80 Most Influential People in the NIL Space list.
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Aaron Torres
FOX Sports Radio
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Adam Breneman
The College Sports Company
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Adam Finkelstein
247 Sports
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Adrian Wojnarowski
St. Bonaventure
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Aisha Foy
Major NIL Success
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Amanda Christovich
Front Office Sports
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Andrew Donovan
Altius Sports Partners
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Andrew Petcash
Profluence
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Austin Elrod
TheLinkU
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Bill Carter
Student Athlete Insights
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Blake Lawrence
Opendorse
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Bo Rodriguez
Adidas
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Breanna Powers Kirk
Sixth Sense Consulting
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Bryan Seeley
College Sports Commision
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Cam Mason
Adidas
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Casey Schwab
Pathway Sports & Entertainment
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Charlie Baker
NCAA
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Chris Rivers
Excel Sports Management
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Cody Campbell
Texas Tech University System
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Craig Sloan
Playfly Sports
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Dan Furman
502Circle
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Dan Leibovitz
Big East
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Dan Porter
Overtime
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Dan Shell
Sports Sponsorship Sales - X
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Daniel Libit
Sportico
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Daniel Poneman
WEAVE
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Darren Heitner
Heitner Legal
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Derek Stevens
Circa Sports
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Derrick Coles
NCAA
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Doug Stewart
BYU
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Eli Ellis
University of South Carolina
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Garth Glissman
SEC
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Glenn Sugiyama
DHR Global
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Greg Kristof
Sixth Sense Consulting
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Greg Murphy
Siebert Financial
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Greg Sankey
SEC
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Hunter Baddour
Spyre Sports Group
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Jack Lieb
Fraction Consulting LLC
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Jake Rosenberg
Athlete Group
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Jason Belzer
Student Athlete NIL
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Jeffrey Kessler
Winston & Strawn
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Joe Tipton
On3 Sports
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Jordan Bazant
FOX Sports / The Crown
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JT Rogan
USD Collective
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Kevin Keranen
Athlete AI
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Kristi Dosh
Forbes
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Luke Bogus
Dropback
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Maddie Salamone
NCAA SAAC
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Mark Pantoni
Ohio State
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Matt King
University of Arizona
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Matt Quinlan
USF Collective
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Matt Reynolds
Puma NXT Pro
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Michael Lombardi
University of North Carolina
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Micah Kinsler
MiCamp Solutions
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Mike Brown
Hoop Culture
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Mike Naiditch
WEAVE
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Mit Winter
Kennyhertz Perry Law
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Mitch Gilfillan
Quinn Johnston Law Firm
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Nick Baker
AEG / The Crown
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Nick Garner
Assistant AD of Washington State University
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Nick Lord
Co-Founder/CEO of NOCAP Sports
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Nikki Balich
Arizona Sports Commission
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Noah Henderson
Loyola University Chicago
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Olivia Nuss
Head of Legal and Business Affairs of SANIL
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Paolo Zamorano
NBA / NIL Agent
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Pete Nakos
On3 Sports
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Rachel Baker
Duke University
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Rob Sine
Blueprint Sports
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Ross Dellenger
Yahoo Sports
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Russell White
Athlete Advantage
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Sam Ehrlich Ph.D
Boise State University
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Sandeep Hingorani
BallerTV
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Seth Berger
Players Era
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Shannon Terry
On3
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Solly Fulp
LEARFIELD
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Tate Gillespie
Players Health
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Ted Cruz
United States Senator Texas
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Todd Delano
Position Sports
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Tony Petitti
Big Ten Conference
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Tor Watts
Under Armour
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Trilly Donovan
College Basketball Insider, Burner Ball
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Tyler Rutstein
Under Armour
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Tyler Soffiantino
Victory Logistics
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Tyrre Burks
Player’s Health
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Walker Jones
Ole Miss Collective